Brucite+

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The Brucite+ products are in high demand nowadays. The vast distributor network allows to deliver them to clients all over the world.

Europiren B.V. has been the exclusive sales and distribution partner of Brucite+ since 2013. It was originally established to provide maximum support to especially the European markets, but it also serves the markets in North- and South America and Asia.

Europiren is located in the Rotterdam port area. Rotterdam is Europe’s largest logistic and industrial hub with an unrivalled location at sea and river and direct access to the dense network of European motorways. This is the ideal location to guarantee smooth logistics and timely delivery to all customers, wherever they are located.

Mission and vision

Mission

To discover new potential for the applications of brucite. Brucite+ is a key link in the complex industrial chain of our clients’ businesses, and the mineral’s versatility inspires us and gives us confidence to go beyond current practices and to seek out new ways to make use of the potential of this naturally-occurring mineral.

Vision

Our aim is to establish ourselves as the leading suppliers of high quality and environmentally friendly raw materials. By continuously increasing our extraction volumes and reserves, we are able to remain flexible in changing market conditions and promote the development of manufacturing industry around the world.

Values

To nature and to people
To our employees
To our partners and clients
To ourselves
To whole industrial sectors
To science

A new form of currency for our times
Competitive advantage
Development and application
Practical benefits for all
A quality that can be shared

To stay ahead of trends
To stay flexible in a changing world
To take the initiative
To be one step ahead
To keep on moving
A quality that enables us to develop

Sustainable development and consistent quality
Science, industry and brucite
Commitment, dedication and loyalty to our brand
Underlies our relationships and our dealings in the market
The basis for our development and creativity

A quality that allows us to be transparent
Ability to please others
To motivate people
To engage rather than to advertise

From geology to innovation

History

The Brucite+ brand began when we revealed to the world the enormous potential of brucite, a unique and precious mineral which has important applications in many areas of industry and agriculture. It provides a solution to global challenges related to environmental protection, and helps to make many human activities safer.

Origin

The name Brucite+ comes from the naturally occurring mineral brucite, and the ways in which it is used, as expressed by the graphic symbol +, as our magnesium-based raw materials are used in the manufacture of a wide range of finished goods, which, in turn, are used by millions of people around the world.

About brucite

Brucite is a naturally occurring mineral form of magnesium hydroxide, and forms the main component of brucite ore. It was first described in 1814 and was named in 1818 after the American mineralogist A. Bruce (1777-1818). In its pure form the mineral is made up of MgO (69.12%) and H₂O (30.88%). It has the highest magnesium content of the various magnesium-based minerals used in industrial applications.